About Us


Our multi-brand fashion house, BRANDS Just Pret, is the entrepreneurial brainchild of Hadi Anwar, who collaborated with Somaya Adnan & Hasaah Hadi in 2011, in a bid to establish their multi label platform with a vision to set new standards for the pret a porter fashion retail industry. Endeavoring to enhance the way in which high end fashion is produced, worn and sold, we opened the doors to our flagship store in the coveted retail haven of Dolmen Mall Clifton in Karachi Pakistan in 2011.

Launching with a state of the art retail management system as well as with a diversity of fashion styles at a range of accessible prices has led our team to expand rapidly, encompassing two more outlets, in less than 10 months. To this end, BRANDS Just Pret opened their second ready to wear retail space in Karachi, at the Dolmen Mall on Tariq Road in July 2012 and launched their first international store in Dubai at Ibn Battuta Mall in October 2012 and subsequently in the prestigious World Trade Center Mall, Abu Dhabi in October 2013.

BRANDS Just Pret operates and manages a vertically integrated business model which works with having access to over 150 designers to global marketing and direct distribution in most markets.


Hadi Anwar Chief Executive Officer
Hadi has broad-ranging experience in technology and business consulting as both an entrepreneur and market visionary. Hadi has worked in Unisys, Deloitte Consulting, Ernst & Young and Emirates Nuclear Energy Corporation in Europe and in the Middle East and brings to BRANDS Just Pret a wealth of experience in terms of setting up the business with effective controls, systems and processes. He completed his Bachelor of Science Degree from Middlesex University in London and then further earned his Master’s Degree from London School of Economics & Political Science (LSE). Hadi spearheads the company and sets himself as an exemplary leader which is demonstrated from the aggressive growth and achievements of BRANDS Just Pret.


Somaya Adnan Managing Director
Fashion Designer and Entrepreneur, Somaya Adnan first established Ayesha-Somaya, the luxury women’s wear designer label best known for their Haute Couture, Pret-e-Porter, cocktail and smart casual wear in 2008 in association with partner Ayesha Sohail. The duo teamed up to fuse their individual creative styles and respective backgrounds in textile to introduce a combination of detail, luxury and tailoring within their eponymous label. In 2011, Somaya collaborated with fellow entrepreneurs Hadi Anwar and Hasaah Hadi to launch the now fastest growing multi brand store BRANDS Just Pret, guiding and leading designers on how best to brand and retail their creations, in order to help their businesses grow. Indeed a first of its kind service to be provided by a multi brand boutique in Pakistan.


Hasaah Hadi Managing Director
Hasaah has an MBA in Marketing with a decade of experience in corporate networking, service & sales management across the diversified markets of the UK, UAE and Pakistan. Her broad range of financial affiliations has included experience in companies such as Merrill Lynch and HSBC Middle East Limited. Hasaah has optimized her creativity and entrepreneurial drive to manage a successful business being part of the management team where she continually aims to advance BRANDS Just Pret’s retail position in consumer markets and leads to execute excellence. Hasaah not only sets sales targets for the UAE outlets but also devises unique ideas to meet and exceed those targets.